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Startup gets ad data via Web providers
As Internet advertising is increasingly precisely targeted to meet consumers' presumed desires, the trick for advertisers is to sniff out people's interests and needs without riling their privacy defenses. Silicon Valley startup NebuAd Inc. believes it has reached this balance with a new ad-serving system — even though its system of peering inside Internet traffic might seem ominous. NebuAd's system is designed to improve on Web sites' long-standing practice of dropping tiny tracking files known as cookies on visitors' computers. When those cookies indicate enough about a Web surfer's interests, related ads can be made to appear. .
BT under fire as rats sink teeth into firms
MEMBERS of Tisbury's business community have criticised British Telecom after their engineers took nearly three days to replace cable which had been chewed by rats, leaving them stranded without phone or internet connections. Both homes and businesses using the Tisbury exchange were left without communications links after rats chewed through a fibre optic cable at around lunchtime on Monday, September 17. The damage was such that more than 700 meters of cable had to be re-laid and the scale of the work meant that homes and businesses in the area were cut off until approximately 4pm on Wednesday, September 19. .
Your shout
Why should it cost more online when the transaction is automated, compared with buying in person or at the box office that requires the services of a human being? I wanted to buy a pair of tickets for High School Musical at the Grand Opera House, York. The theatre website directs you to Ticketmaster which charges a £3 fee. The alternative is to send a cheque with covering letter to the theatre. Apart from being labour intensive for both the buyer and seller, the difficulty here is that you need to check availability first - and the only telephone number supplied is for Ticketmaster. I called in at the theatre to buy tickets in person. It was about 6pm and the box office was open for that evening's performance but closed for sale of advance tickets. I gave up. Paul Kirkwood, York Stealing from little old ladies should be illegal Thanks for highlighting the story of the woman charged £125 by BT to move her phone line between rooms in a nursing home (Money, December 1).
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